Finally, a clear path to increasing your reach, backed by decades of storytelling
Hi! I’m Tara.
I help busy entrepreneurs become the most valuable and visible voice in their field.
The secret is using insider secrets to creating more efficiently and confidently.
A news producer doesn’t have weeks to test their lead headline. They need the confidence to proactively decide on its importance and explain why.
A lifestyle producer can’t afford to guess if their content is relevant. They need to develop an editorial calendar informed by decades of consumer behavior so they can predict what advice an audience needs when they need it most.
These skills and more inform the Impact Media Strategy: your path to becoming the most visible and valuable voice in your industry.
Stop guessing what your audience wants and start creating with clarity, confidence and precision.
My Approach
Clarity
I believe the best speakers deliver authentic messaging from the heart. The message you wish to express lies deep inside you. All it needs is the right guiding hand to bring it to the surface and make it feel natural to you.
Confidence
Your enterprise has a secret weapon you’re not using properly - your subject matter expertise. When you share what you do, you’re selling a service. But when you share what you know, you build trust and credibility with your audience, and provide value to media outlets.
Communication
If you think creativity is hard, it’s because you haven’t been taught how to work with your own ideas. We teach you how to build a content system that is easy to maintain so you can build your brand effortlessly.
What you can expect
More Visibility
Meet Tracy, an interior designer with sporadic social media. Tracy struggled with her brand message. Her posts used stock images and links to her website. After working with McEwen Media, she built an expertise as a transformational interior designer. Her team shares thought leadership regularly, highlighting her actual work, driving more business to her website.
More Credibility
Meet Angela, an HR consultant and author. As a published author, Angela was often interviewed in print publications. She dreamed of being on TV, but fear of rejection kept her from pitching ideas. She knew how to react to requests, but not how to pitch her own ideas. After working with us, she has become a regular expert on Canadian TV, attracting consistent business.
More Clarity
Meet Laura, a communications pro with 20+ years experience. Laura wants to attract high-quality clients, but kept attracting the same work from when she first started in PR. After working with McEwen Media, Laura learned to value her expertise and experience in a new light. Now she shares thought leadership worthy of the international communications company she once dreamed of.
More Confidence
Meet Leanne, a fitness and wellness expert. Leanne was a regular fitness expert on TV before the pandemic. Over time, she lost touch with her expertise. She dreams of being a motivational speaker for women in menopause. After working with McEwen Media, Leanne redefined her expertise and regularly books speaking appearances advocating for women’s health.
About Tara
Media Mentor | Producer
If you’re reading this page, it’s because something I said or wrote connected with something deep inside you.
That is the power of impactful storytelling.
Marketing creates a path to your business, but it’s storytelling that creates the connection to your ideal customer.
Media trends may come and go, but stories have connected us for centuries.
I honed my storytelling skills in national newsrooms and on award-winning talk shows (The Marilyn Denis Show, CTV News Channel, CBC News Network). Now in my role as a media mentor, I work with brands to create authentic messaging and delivery worthy of mass audiences.
If you’re tired of being the best-kept secret in your field, I’m ready to help you stand out.
How to create your
Impact Media Strategy
Impact gives entrepreneurs and service providers a step-by-step plan to build authority through smart PR, earned media, and confident communication. It combines practical strategy with mindset support, helping you create media that genuinely moves people, and grows your influence.
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Need hands-on support?
Book a four-hour live session with McEwen Media for hands-on instruction of our signature media strategy program. Over the course of the VIP session, you will curate a subject-matter expertise worthy of media attention. We'll develop a full-year media strategy and production plan you can easily implement on your own or with a team.
By purchasing, you agree to the Terms of Use
What Clients are Saying
"Tara is absolutely brilliant. She understands her craft after working in media for so long.
Every story is as important as the next one. And that’s what she does. She brings out the best in people and their story."
Leanne Monaghan, Optimal Living Expert
"I have learned so much about messaging, about allowing the information to flow.
To not get in my head trying to have the perfect message. That alone for me is absolute gold"
Tracy Laqcua, Interior Designer