You spend countless hours researching your market fit. You constantly turn to AI models to create thought leadership and content. Your day is spent creating questionnaires and seeking peer feedback on your marketing. Your brand goes through multiple revisions, but it never sees the light of day.

The problem? Your expertise exists only in an echo chamber of what is currently online. Creative feedback comes from peers, not clients. A simple post takes hours, sometimes days to create, because you simply don’t know how it will connect with an audience. This leads to wasted productivity that only looks and feels like real marketing.

You feel like you haven’t done enough, experienced enough, or earned enough to be seen as an authority. Your creative output is sabotaged by thoughts like “what will people think?” “who wants to hear from me anyway?” You play small, offering cliched advice and insight for fear of getting called out in the comments section - or worse, cancelled!

The problem: when you play it safe with your thought leadership, you waste time creating content people don’t connect with. Consumers are looking for advice and information. Your unique perspective has the ability to give them something new - something they' haven’t heard before. Fail to give them this, and your content becomes cliched and forgettable

You post something and instantly check to see how it’s “performing”: how many likes, shares, comments is it generating? This is a misleading process. Vanity metrics were created to give the user a dopamine release at seeing someone “like” what they’ve created. But this does not accurately reflect how people are consuming your content. Real buyers often react with “shadow engagement”. They don’t use the tools of the platform to connect with your material. Instead, they put your advice into action. When they see positive results, it builds trust in your brand. The kind of trust that turns them into buyers.

The problem? Vanity metrics put the focus on playing the platform, when you should be priming them to buy your offer. This results in a lot of effort gaming the system, building a following that fails to monetize.

A cousin to “analysis paralysis”, the most common creative block is the pursuit of perfectionism. You have enough research to move forward, but get caught in an endless loop tweaking word choice, imagery, font style and sizes. You feel the right combination of words, colour, and platform will generate the passive income you’ve been promised as an entrepreneur. Only the perfect landing page will suffice, and you will wait until that perfection is reveale.

The problem? Perfection is a distraction from the real problem: fear of rejection. As long as your offer remains in a state of revision, you never have to face the sting of rejection. You never have to experience the agony of an offer that doesn’t sell. And the quiet desperation when you discover you don’t have a system in place to discover how to pivot and fix your conversion problem.