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Launch IT Loud
Your First Step Toward Becoming a Go-To Media Expert
At McEwen Media, we don’t just secure media hits, we develop storytellers with impact. And there’s no platform more powerful for impact than a television segment.
TV still delivers what no other platform can: high production value, access to broad audiences, and built-in credibility.
But getting on TV, and making the most of it, takes more than just a pitch. That’s where our signature media training experience, Launch It Loud, comes in.
What Makes McEwen Media Different?
Most producers today simply don’t have the time or resources to develop talent. With us, you’re not just booking appearances. You’re building a brand with the help of an award-winning producer.
You’ll never wonder, “Did I do a good job?” You’ll know because we shape your segment with you brand messaging and the show's needs in mind.
Our media, PR, and speaking network is built on trust. When we pitch someone, the shows we work with know they’re ready. And that starts with Launch It Loud.
And remember, how you do one thing is how you do everything. Imagine all of the ways you need to promote and market your business. Imagine doing this with the confidence and charisma of an established media personality?
The Launch It Loud Experience
This three-month onboarding system is your fast track to becoming a sought-after expert. It combines media training with active pitching, and is offered 1:1 or in a small group, depending on your needs.
During this time, you’ll:
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Collaborate on a real segment with an award-winning producer
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Learn how to create media-friendly, editorial content
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Expand your messaging to reach broader audiences
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Begin pitching immediately — no waiting period
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Get clear feedback on your media strengths and positioning
Think of this as a trial run for both of us. It gives you a taste of what it’s like to collaborate creatively with our team, while we assess how produceable and pitch-ready you are for long-term representation.
What Happens Next?
If the fit is right, we’ll invite you to become a private client with ongoing media representation.
This means:
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Regular, strategic media pitching
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Opportunities to refine your broader marketing and offers
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Access to brand partnerships and paid speaking engagements
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Collaboration with top-tier media and PR professionals
If it's not the right fit? You’ll walk away with a pitch-ready message, new media skills, and access to continued support inside our Standout Society membership.
Let's Get Started
Launch It Loud: Private Coaching
4,000$Every monthGrow your brand and visibility with expert guidance. In three months you will learn how to establish and strengthen your authority so you can be seen as a leader in your field on larger platforms.Valid for 3 months- Weekly private coaching from an award-winning producer
- Create personalized media strategy to grow your brand
- Guidance in pitching, followup, and talking points
- Broaden your brand appeal with stronger storytelling
- Hands-on development and enhanced marketing materials
- Work with our international media database
- Work with media professionals to craft winning pitches
- Monthly brainstorming sessions to expand your creativity
- 1:1 coaching on presentation and public speaking
- Access to materials on media, marketing, and branding
- Qualify for ongoing representation by McEwen Media
FAQ: Launch It Loud
When does media pitching start?
Immediately. Pitching during Launch It Loud helps us see how you respond to feedback, how media-ready your message is, and whether there's potential for a long-term collaboration.
What do you look for in a private client?
We're looking for experts who are collaborative, open to feedback, and able to bring depth to their topic. If you’re produceable and consistent, we can get you booked regularly; which is where real brand growth happens.
What happens if I qualify for private representation?
We celebrate! And then we get to work. You’ll receive monthly pitching support, strategic guidance, and opportunities to grow your media presence and monetize it: from brand deals to paid speaking.
And if I don’t?
You’ll still walk away with tools to pitch yourself confidently. Plus, if you join Impact Insiders, you’ll stay plugged into pitch sessions, brainstorming support, and the same media database we use for private clients. And if the news cycle shifts? We may circle back when your expertise is suddenly in demand.
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What outcomes can you expect?
Check out these case studies
Angela is an experienced thought leader: an author, speaker, and media source for print. But TV felt out of reach.
In our group program she found the courage to pitch her ideas and got booked!
She also found the courage to leave her corporate job and begin her own consulting business. Her regular TV appearances across Canada drive regular business to her practice.
Angela found her voice and is now using it to direct her own second-act career!
Melissa is a small business owner who joined our media training program hoping to get media exposure heading into the holidays.
She got so much more than that.
Her business was featured in the National Post for Giving Tuesday.
She found a new way to lead her marketing team to come up with better story ideas throughout the year.
And she found a new way to pitch investors. She now uses our media pitch strategy to pitch stakeholders and is securing the right contacts and business to help her scale.
Deon hated social media. She knew she needed it for her e-commerce business, but the whole process felt heavy and intimidating.
Then she joined our media training program. She found clarity in her message and why she wanted to reach an audience.
Her mind further opened up with learning the pitch process. Seeing where her story could belong in different ways, made social media feel a lot less intimidating.
Now she's exploring all of the ways her marketing can look, on multiple platforms.