Whenever people ask me what social media platform they should be on, I always tell them to focus on what they know and what they use.
I was given this advice when I started building my brand and it works for two reasons:
#1. You know how the platform behaves. You can tune into how you use the platform as a consumer and use this to guide your content strategy. You know how you react to content on LinkedIn and Instagram, which makes it easier to understand your voice on that platform.
#2. Creating content is only one part of building a brand. You also have to be an engaged and engaging presence - talking to your followers and other platforms so you can build the relationships that build your business. If you're not familiar with a platform, you're not going to know how to use it for relationship building.
For years I followed this advice and built strategies on Instagram and LinkedIn. I flirted with TikTok, but it didn't feel right for me. It was too similar to Instagram. People were watching my content and engaging with it, but it lacked the substantial and focused relationship-space. On the other end of the spectrum is LinkedIn, which really showcases my industry insight, but doesn't have the same community space I'm looking for.
Email marketing is too broad. There was a missing piece in finding a platform where I could share interesting content, build a community, and more easily engage in one-on-one conversations. I have pieces of these spread out, and wanted one platform to serve as the anchor.
Turns out I had it all along in the social media platform that started it all. If you've been sleeping on Facebook as a lead generator for your business, you'll want to listen to my conversation with lead generation specialist Emily Dawn. In this chat, we cover the business basics Facebook now offers and how it can complement your brand.
There is no one-size fits all media strategy. To build an effective brand you need a strong sense of who you are, how you serve, and where to take this message. Every platform will take you to an audience. A successful strategy is one you can execute and understand as the creator and source of the content. This is something I coach businesses with to gain a better understanding of how they're connecting with an audience. If you want to run your social media with the sophistication and ease of a TV show, click the button below to find out how I can help you get there.
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